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Search engine optimization is a technique of strategies used to increase the number of visitors to a website by retrieving a high-ranking placement in the search engine results . Search engines serves millions of users per day, looking for results to their queries or for solutions to their problems. If you have a blog, web site or online store, SEO can help you for business growth and also meet the business objectives.

Search engine optimization is necessary because:
* The search engines users are likely to choose one of the top 5 suggestions in the result page so to take benefit of this and get visitors or customers to your web site or on-line store. You need to the rank as higher as possible.
* SEO is not only about search engines but also good SEO practices develop the user experience and usability of a web site.
* User’s believe search engines and having a existence in the top positions for the keywords to the user is searching boost the web site’s trust.
* SEO is good for the social promotions of your web site. People who find your web site by searching like Google or Yahoo are more likely to promote it on Twitter, Facebook, Google+ and other social media channels.
* SEO is important for the smooth working of a web site. Web site with more than one author shoould be benefit from SEO in a direct or indirect way. Their direct benefit is increase the search engine traffic and their indirect benefit is to have a common framework to use before distribute content on the site.
* SEO can be put you ahead of the competition.